Caitlin OBrien
Hi, I’m Caitlin! A Los Angeles based UGC creator with a decade of experience in creator marketing. My approach blends thoughtful visuals, natural delivery, and a deep understanding of your brand voice and target audience - all rooted in performance.
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UGC Creator
About Me
DePaul University
Chicago, IL, USA
Advertising
Class of 2018
Graduated
Los Angeles, CA, USA
Skills
Interests
Brands I Follow
My Portfolio
Interview Questions
Companion Candles
Influencer Manager
Describe a strategy to increase organic brand growth through influencers.
Utilizing nano and mid tier creators who have credible audiences and strong engagement on social to build a repeatable creator ecosystem that makes the brand feel culturally relevant
Companion Candles
Influencer Manager
How would you identify the best influencers for Companion Candles?
Organically sourcing via TikTok & Instagram for creators who seamlessly integrate home decor, ‘Sunday Reset’ style content, new apartment or home vibes, etc. Making sure ER is strong.
Pacifica Beauty
Mature Skin Creators Wanted: Barrier Care Routine at Walmart
Please link 1-3 examples of ugc you've created.
https://www.tiktok.com/t/ZP8g8FeJa/ https://www.tiktok.com/t/ZP8gRK52B/