My favorite piece of jewelry is an evil eye necklace that I received from a family member after I was in a biking accident. I love both the symbolism behind the gift and the meaning behind the evil eye.

I enjoy Veracity Skincare's social media presence because it's a healthy balance between educational, value-driven content and aesthetically-pleasing images. Even without purchasing the product, I gain knowledge and value from their posts, which strengthens their brand identity and overall forms an engaged digital community. On Tiktok, I love Rare Beauty because of their ability to post beautiful UGC content (which works extremely well for the brand) and funny, viral, and on-the-pulse content as well. For me, the key to feeling connected to a brand is the proper combination of education/ value, trending/ funny, and beautiful imagery. The challenge is seamlessly connecting these different categories in a way that feels organic, cohesive, and fits with one's brand identity.

To me, the Female Founder Collective voice is a balance between professional, trustworthy (like a close mentor), and relatable. The Female Founder Collective Tiktok should give a behind the scenes look into all things business and news, giving women more confidence on topics that they did not learn in school, but in a more casual, personable way. The "fun" should be left in these topics, similar to how The Gist reports on sports news- it's modern and spunky. Because The Female Founder Collective is focused on more serious topics, we should tie in more trustworthy, reliable, and mentor-like language. I've seen multiple creators with comments saying "You're our Tiktok big sister", when they give advice through their videos. That's what the voice of Female Founder Collective should feel to its viewers.