An engaging IG Reel grabs attention fast, tells a clear story or shows something relatable, and keeps it short, fun, and authentic. Captions, trending sounds, and snappy edits help people watch and interact.

To build an authentic community around a beauty app, I’d focus on making people feel seen and involved. I’d encourage real users to share their routines, reviews, and tips so the community feels genuine, not overly “influencer-perfect.” I’d also stay active by responding to comments, asking questions, and running fun polls or Q&As to keep people engaged. I’d partner with smaller creators who really fit the brand instead of chasing big influencers, because their audiences usually trust them more. I’d also share helpful content like simple tutorials, ingredient explanations, or skincare advice so people feel like they’re actually learning something, not just being sold to. To keep the community excited, I’d run challenges or themes (like a weekly glow-up routine) and highlight users who participate. And finally, I’d take user feedback seriously and make it clear when we add something based on their suggestions. When people feel heard, they stay loyal.

TikTok: officiallycateee

Instagram: cateangelia