C

She/Her

Caitlyn

19-year-old college student who is passionate and hard working.

19-year-old college student who is passionate and hard working.

About Me

University of Delaware

Newark, DE, US

Criminal Justice

Class of 2028


Singapore American School

Singapore, SG

undefined, AP Chinese Language & Culture

Class of 2024


Newark, DE, USA

Skills

- attention to detail, creativity, time management,
Able to work efficiently in a team-oriented environment to provide quick and accurate service to customers.
Ability to think innovatively and create unique content

Interests

Social media
Fashion design
Digital marketing

My Clubs and Associations

Pi Beta Phi

Interview Questions

PCOS Slayyy App

Digital Content Editor/Creator

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Can you walk me through your process for creating engaging digital content?

es! My process for creating engaging digital content focuses on understanding the audience, aligning with brand goals, and staying current with trends. Here’s a step-by-step breakdown: Understand the Audience & Platform I always start by identifying who I’m speaking to and where they’ll see the content. For example, Gen Z on TikTok responds to short, authentic storytelling, while professionals on LinkedIn may prefer thought leadership or case studies. Set a Clear Goal Is the content meant to educate, inspire, entertain, or drive action? Defining the purpose — like boosting engagement, increasing app downloads, or promoting a feature — keeps the content focused and measurable. Research & Brainstorm I scan trends, competitor content, memes, and community conversations to spark ideas. I also pull from personal experiences or user stories to make things feel authentic and relatable. Create with Intention Whether it’s a graphic, caption, reel, or blog post, I aim to hook attention in the first few seconds. I use strong visuals, concise writing, and emotional connection to make content scroll-stopping and sharable. Optimize & Adapt I tailor content to each platform — for example, adding subtitles to vertical videos for Instagram/TikTok, or writing carousel posts for Instagram with curiosity gaps to keep users swiping. Engage & Respond After posting, I stay active in the comments and DMs to build community. Engagement after publishing is just as important as the content itself. Review Performance & Learn I track metrics (like reach, shares, saves, clicks) to see what worked, and I use that data to improve future posts. I believe every post — even if it flops — teaches you something valuable.

PCOS Slayyy App

Digital Content Editor/Creator

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How do you stay updated on the latest social media trends and changes?

Using Platforms Like TikTok, Instagram, and LinkedIn Actively: I spend time each day exploring content natively on each platform, especially Reels, TikTok’s For You Page, and trending hashtags, to see what’s gaining traction in real time.

GlowScanAI

Join GlowScanAI Campus Ambassador Team

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are you able to follow instructions? get into meetings? and also be extremely fast and competitive to create content and post it

Yes

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