She/Her/Hers
Caitlin
My name is Caitlin Herron and I'm a student at LMU studying Business Marketing and Public Relations! I love to read, go to the beach, grab food with friends, and am self-taught in Adobe applications!
Endorsements
Top Earner
Campus professional
About Me
Loyola Marymount University
Marketing, Public Relations
Class of 2027
College of the Canyons
Business and Management, Economics
Class of 2025
Graduated
Los Angeles, CA, USA
Skills
Interests
Interview Questions
New Brew
Growth Marketing Intern (21+ years or older)
New Brew's brand involves tapping into nuanced cultural conversations. Can you describe a time when you navigated sensitive or complex topics in your creative work, and how did you ensure your approach was authentic and resonated appropriately?
I believe that a non-negotiable when having these nuanced conversations is directly including people who have/ are going through the experiences you are talking about.
Often, people like to speak for or about others experiences which can take away from the small, but important details that may have been overlooked otherwise.
I also believe that blunt honesty is needed to fully show authenticity in these conversations. Humans connect with other humans through shared experiences. Using sprinkles and glitter takes away from that.
New Brew
Growth Marketing Intern (21+ years or older)
Tell us about a time you took initiative beyond your typical responsibilities to drive results. What motivated you, and what was the outcome? -- Are you 21 years or older?
I recently worked with an artist named Yuki Chiba to promote his new song, "Omote".
I was in charge of influencer outreach and realized that my teams strategy was not performing well.
I took it upon myself to reach out to creators in completely different niches than the standard we had been using over multiple other campaigns. This pivot brought great success and I am proud to say that the "Omote" sound on TikTok has over 22k uses!
New Brew
Growth Marketing Intern (21+ years or older)
How would you approach developing a comprehensive digital marketing campaign for a unique product like New Brew's non-alcoholic beverages?
Finding your target audience is important. As Gen-Z myself, and someone who is sober, I know a lot of my peers are sober-curious and believe that this would be a great first step!
Building a narrative around New Brew would be the next step. Why does it exist? What is the goal? How does it benefit potential consumers?
Then, after honing down on an audience and narrative, I would move on to executing the campaign. Executing an omni-channel activation with UGC campaigns, influencer collabs, and email marketing. Personally, I would start with reaching out to micro-influencers in the wellness, food, or nightlife space.