As a Celsius Marketing Representative and Glow Recipe Partner, I have extensive experience hosting successful brand activations on UT Austin's campus. I've coordinated sampling events, managed pop-up booths during peak campus hours, and organized brand awareness campaigns through student organizations. My role with Nike has also given me hands-on experience hosting pop-up events where I engage directly with the student community. One of my most successful events was a Celsius campus activation where I combined product sampling with a social media challenge that drove significant engagement both in-person and online. I understand the importance of creating an inviting atmosphere, engaging authentically with potential customers, and capturing content throughout the event to extend its impact across social platforms. Additionally, as a Texas Darlin and President of UT's Pre-Pharmacy organization, I have built strong connections across diverse student groups that help maximize event attendance and engagement.

As an active college student and content creator at UT Austin, I would engage with customers through authentic, lifestyle-focused content that showcases how Potion naturally integrates into different aspects of daily life. I'd create relatable scenarios like "Get Ready with Me" morning hydration routines before my runs, real-time hydration check-ins during study sessions at popular campus spots, "What's in My Gym Bag" features, and comparison content showing the difference in my energy and focus with Potion versus regular water. Having experience with wellness brands like Celsius and Poppi, I understand how to effectively demonstrate the benefits of functional beverages in an authentic way that resonates with Gen Z and young millennials, while keeping the content fun and relatable to daily student life. I'd emphasize the science-backed benefits of proper hydration through my content around campus and at Austin hotspots, showcasing Potion as part of an active, vibrant lifestyle that my audience aspires to maintain.

At UT Austin, March Madness traditions are deeply intertwined with our spirit groups, and as a member of Texas Darlins - the official spirit group for men's and women's basketball - I experience this energy firsthand. Our group is fundamental to tournament traditions, organizing massive watch parties and managing the legendary student "corral" sections that bring electricity to the court. When our teams make the tournament, we help transform Gregory Gym into an orange-out zone with thousands of students. The "Texas Stampede" tradition after big tournament wins is especially exciting - as a Texas Darlin, I've been part of leading thousands of students rushing to the Tower in celebration. We're essential in orchestrating the iconic "Texas Fight" chants that echo through every watch party and game, while also helping coordinate special game-day activities that unite the entire student body. Being directly involved in these traditions through Texas Darlins gives me a unique insight into how March Madness brings our campus community together in ways that only tournament time can create.