Generally, it takes me anywhere from 2 to 6 hours to create a polished piece of video content, depending on the complexity. This includes concept development, filming, editing, adding captions or effects, and optimizing for the platform. For simpler videos, like trending short-form Reels or TikToks, I can often turn them around within a few hours. For more detailed, aesthetic, or educational pieces that require scripting, multiple locations, or intricate editing, the process may take closer to a full day. I always balance quality and efficiency to make sure the content feels intentional, engaging, and aligned with the brand’s message.

I stay updated on the latest social media trends by consistently monitoring platforms like TikTok, Instagram, and Pinterest, as well as following trend-focused accounts and industry newsletters. I also use tools like Later, TrendTok, and Instagram’s “Explore” page to spot emerging sounds, hashtags, and content formats. When I identify a trend, I evaluate whether it aligns with the brand’s values and audience. If it does, I adapt it in a way that feels authentic—often combining trending sounds or formats with educational, aesthetic, or lifestyle-focused messaging. This ensures the content remains fresh and engaging while still being true to the brand’s voice. I’ve found that balancing timely trends with evergreen content is the most effective way to maintain audience growth and long-term brand consistency.

es! I’ve created multiple wellness and lifestyle content pieces for brands with a similar focus on health and natural products. For example: Instagram Reel for a natural supplement brand – Showcased the product in a morning wellness routine, paired with calming music and aesthetic kitchen visuals. This Reel reached over 15K views organically and generated a noticeable uptick in engagement. TikTok tutorial for a skincare company – Created a “How I Use It in My Night Routine” video with clear step-by-step demonstrations, trending audio, and educational captions. The video received over 1,200 saves and 300 shares. Lifestyle flat-lay photography for an organic tea company – Styled the product alongside cozy, seasonal props to match the brand aesthetic, later used by the company for their website and ad campaigns.