A super important thing with merch is brand alignment. It should catch people's eye, while also attracting the right customers. To do this, I would look at industry trends, consumer research, and internal brand guidelines to identify a punchy, appealing way to make PopSips stand out. I also enjoy making numerous mockups with different design directions, giving the client the opportunity to narrow down choices instead of getting stuck!

In 2023, I was a featured designer in Target's Black History Month collection, which can be found in my portfolio! My artwork was featured on tees, onesies, and notebooks. Additionally, I'm currently studying Integrated Marketing Communications at Northwestern with a concentration in Brand Management. I studied visual arts, graphic design, and branding across all levels of my education, and I have a huge interest in brand development and graphic design!

Nope, but would love to be involved in helping improve the platform experience! I’ve given feedback via email before and the team is so responsive and helpful.