I mainly use CapCut for editing because it’s really efficient for short-form content and makes it easy to work with trends, transitions, and captions. I also use TikTok’s native editor, especially when I’m creating content directly on the platform or using trending sounds in real time. For graphics or more designed elements, I use Canva, especially for things like text overlays, covers, or branded visuals. I’m pretty comfortable picking up new tools as well, but those are the main ones I use consistently for short-form video.

I genuinely enjoy consuming content, so I’m naturally on Instagram and TikTok a lot, but I’m also really intentional about it. I’m always paying attention to what’s trending, whether that’s sounds, video formats, or how creators are grabbing attention in the first few seconds. Since I also manage social media accounts for a couple of businesses, I’m constantly looking for trends I can adapt in a way that actually fits the brand. I like to save posts that perform well and look at engagement to understand what’s working and why. So for me, it’s a mix of just genuinely enjoying being on the platforms while also thinking strategically about how trends can translate into content that performs

yes.