What's your favorite brand right now & why?
My favourite brand right now (and this may sound bias as a Gen-Z) is Chamberlain Coffee. Now, I know the influencer behind this brand has garner a lot of attention but aside from that, I admire their marketing and social media strategies. Personally, I don't know much about marketing strategies but it seems like the brand is doing a pretty good job at reaching its audience. Chamberlain Coffee has come up with various products ranging from coffee bags (of course) to their most recent product release: matcha dry shampoo. Yes, matcha dry shampoo. At first, I thought it wasn't going to do well but from the responses, it seems to be attracting quite a lot of attention.