I participated in my high school's student council where I gained experience in social media marketing, design, and engaging with students through our Facebook website. Back then, I had chances to reach out to popular influencers, advertise my school, and boost the followers from under 300 followers to over 2000 followers in 3 months. Therefore, I understood how important the right influencers would help the brand improves their images online.

Candier is a girly candle brand so I want to create a unique branding with catchy storytelling for the brand's social media targeting female consumers who love aesthetic candles in their houses. Reaching out to influencers who match Candie's vibe is also crucial to engaging with online customers. Interactive posts and videos are also good tools for the brand to attract consumers.

First of all, understanding the brand's core principles is crucial to building up the portfolio for the brand. After that, I would want to create a unique branding on social media to focus on the story that I want to express to the audiences about Kamoti. Interactive content, cool social media feeds, and aesthetic videos are the approaches that I want to create.