My process for creating engaging digital content starts with understanding the target audience, what they like and what engages them. Then, I set clear goals for what the content should achieve. After that, I create the content itself, focusing on clear messaging and appealing visuals. Finally, I optimize the content for the specific platform by adjusting format, length, and hashtags to fit what performs best there.

I stay updated on social media trends and algorithm changes by regularly checking a few reliable blogs and newsletters like Social Media Today and Later. I also follow industry experts on Twitter and LinkedIn to catch quick updates and discussions. When platforms roll out new features, I try to test them myself to see how they perform in real life. Sometimes, I join online communities or groups where marketers share tips and experiences. It’s a mix of reading, observing, and hands-on experimenting to keep up with the fast-changing landscape.

I stay updated on social media trends and algorithm changes by regularly checking a few reliable blogs and newsletters like Social Media Today and Later. I also follow industry experts on Twitter and LinkedIn to catch quick updates and discussions. When platforms roll out new features, I try to test them myself to see how they perform in real life. Sometimes, I join online communities or groups where marketers share tips and experiences. It’s a mix of reading, observing, and hands-on experimenting to keep up with the fast-changing landscape.