I've learned the use of hashtags have allowed to reached circles of the internet you may not be particularly interested in, but gains an audience one way or another. I've found with twitter that some of the most engaging accounts don't necessarily have "hit" posts, but rather they are consistently in the comment sections of popular videos, therefore making other users curious as to what that account may entail.

You find what's trending! Is this is easier said than done, and also not in an attempt to "ride the wave". Attempting to enter the trending space must be done carefully and genuineness. It is a must to be knowledgeable of what you're attempting to capture because audiences can clearly feel it. The best part about creating content is when it is original, and it's even more impressive to enter an established space and making your own spin on it.