B
She/Her/Hers
Busola
I am Busola (Boo-so-lah) Adesokan however you can call me “Ola.” I am currently pursuing a Master of Science in Marketing at my alma mater, which I expect to complete in the summer of 2024. This progr...
I am Busola (Boo-so-lah) Adesokan however you can call me “Ola.” I am currently pursuing a Master of Science in Marketing at my alma mater, which I expect to complete in the summer of 2024. This program is entirely online allowing full-time work.
Endorsements
Campus professional
About Me
University of Wisconsin-Whitewater
m.s. marketing
Class of 2024
University of Wisconsin-Whitewater
bba finance
Madison, WI, USA
Interests
Social media
Multimedia
Business development
Interview Questions
COHART
Social Media Intern
What's one way to connect with COHART's audience through art and strategy on Instagram?
Given that Reels have emerged as Instagram's fastest growing global feature and that 90% of users watch Instagram videos on a weekly basis, it would be advisable to utilize Reels as a means to connect with a larger portion of COHART's target audience. The video format, as exemplified by the rising popularity of TikTok, offers a platform for artistic expression to truly flourish and enables more meaningful engagement with the audience. When combined with popular sounds and hashtags, this can significantly expand the reach of the content and ultimately result in higher audience engagement, which is crucial for an effective consumer-focused marketing funnel strategy.