Interview Questions
Tory Johnson Productions
Social Content Creator

MUST BE FOLLOWING @TORYJOHNSON on instagram
Sure.
Tory Johnson Productions
Social Content Creator

Can you provide an example of a successful social media campaign you have created and managed?
One of the most successful social media campaigns I managed was for a beauty brand launching a new skincare product. The objective was to increase brand awareness and drive conversions within 30 days. I developed a UGC-driven strategy where we collaborated with micro-influencers to create authentic content showcasing real results.
The campaign included:
Short-form videos (TikTok & Instagram Reels) for organic reach
Targeted ad campaigns using interest-based and lookalike audiences
Engagement hooks and CTAs like ‘Comment SKIN to get the guide’
Results:
15K+ followers gained in 30 days
30% increase in engagement rate
$42,000 in revenue generated from organic + paid combined
This worked because it was authentic, highly visual, and combined influencer trust with smart ad targeting.
Tory Johnson Productions
Social Content Creator

How do you plan to tailor content to different social media platforms based on their unique audiences?
I'm the founder of ClipHaus and At ClipHaus, we understand that every social media platform has its own audience behavior, content style, and engagement strategy. Our approach is highly tailored to maximize performance across platforms:
1. Instagram & TikTok:
We focus on short-form, visually appealing videos that grab attention within the first 3 seconds. Our creators produce authentic, aesthetic, and trend-driven content that aligns with the platform’s fast-paced, scroll-heavy nature.
2. YouTube:
We leverage longer-form storytelling for tutorials, product reviews, and behind-the-scenes content. This helps build trust and deeper engagement, perfect for brands that want to establish authority and community.
3. Pinterest:
We create visually rich, high-quality static and video pins designed for discovery. Perfect for lifestyle, home, beauty, and fashion niches where inspiration drives action.
4. Facebook:
We adapt content to include community-driven posts, carousel ads, and slightly longer captions to engage an older demographic that values information alongside visuals.
5. LinkedIn:
For B2B collaborations, we create professional, thought-leadership content that positions brands as industry leaders while still keeping it relatable.
Our agency doesn’t use a one-size-fits-all strategy. We pair each brand with the right creators who understand the tone and audience of each platform, ensuring content feels native, authentic, and impactful.