Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans

Do you have their app downloaded?
Yes
Research Partners Group
Research Partner: Athletic Wear Superfans

Of your favorite brand from (Alo, Adidas, Hoka, and Athleta) do you follow them on social?
Of course!
Research Partners Group
Research Partner: Athletic Wear Superfans

Which of these brands are you a fan of, subscribe to emails ,etc? (Hoka, Athleta, Alo, Adidas). And why are they your favorite?
Absolutely! Nike has been one of my favorite brands for as long as I can remember. From their iconic swoosh logo to their innovative designs and commitment to athletic performance, Nike has always stood out to me. When it comes to their marketing communications, I've noticed that Nike consistently nails it. Their ads are not just about selling products; they're about inspiring greatness, pushing boundaries, and celebrating diversity. Whether it's their "Just Do It" campaign featuring athletes overcoming obstacles or their collaborations with artists and designers pushing the boundaries of fashion, Nike knows how to connect with their audience on a deeper level. I appreciate how Nike uses social media to engage with their fans, showcasing real people achieving extraordinary things and fostering a sense of community. Their email newsletters are also well-crafted, providing updates on new product releases, exclusive offers, and behind-the-scenes glimpses into the world of Nike.
In our monthly Zoom meetings with the research partner, I would be eager to share my thoughts on Nike's marketing tactics. I believe there's always room for improvement, whether it's exploring new channels for reaching younger audiences, creating more inclusive campaigns, or addressing sustainability concerns within the industry.
Overall, as a passionate fan of Nike, I'm excited about the opportunity to provide analytical and thoughtful feedback that can help shape the future of the brand's communications strategy.