@jamescharles - With over 32 million followers, James Charles is one of the most popular beauty influencers on TikTok. He's known for his bold and creative makeup looks, and his tutorials and product reviews are widely popular. Many people admire his confidence and creativity, as well as his commitment to inclusivity in the beauty industry. @glowbychrissy - Chrissy Rasmussen is a makeup artist and founder of Habit Salon, a hair and makeup studio in Arizona. She has over 6 million followers on TikTok, where she shares makeup tutorials, hair styling tips, and beauty advice. Many people appreciate her approachable and relatable personality, as well as her expertise in the beauty industry. @nikkietutorials - Nikkie de Jager, also known as NikkieTutorials, is a Dutch makeup artist and beauty influencer. With over 15 million followers on TikTok, she's known for her creative and colorful makeup looks, as well as her honest product reviews and beauty tips. Many people admire her talent and authenticity, as well as her advocacy for self-love and body positivity.

Start with a shot of a person scrolling through TikTok on their phone, looking concerned. Cut to a shot of the Canopy logo, with a caption that reads "Canopy: The New TikTok?" Use the "Green Screen" effect to transition to a clip from the recent TikTok hearing, showing lawmakers questioning TikTok's data practices and user privacy. Overlay text that reads "TikTok under fire." Cut back to the person on their phone, who looks relieved when they see the Canopy logo again. Overlay text that reads "Introducing Canopy: The privacy-focused social media platform." Show a few screenshots of Canopy's features, highlighting its commitment to user privacy and data protection. Use upbeat music and colorful visuals to wrap up the TikTok, encouraging viewers to join the Canopy community and enjoy a safer, more secure social media experience. The key to making this concept work is to tap into the current concerns around TikTok and other social media platforms, and offer an alternative that emphasizes privacy and data protection. By positioning Canopy as a more secure and trustworthy option, you can create a compelling narrative that appeals to TikTok users who are worried about their personal information being compromised

one recent brand collaboration that resonated well with college students was the partnership between Adidas and Arizona State University (ASU). Adidas and ASU collaborated to launch a limited-edition collection of sportswear that incorporated ASU's branding and colors. The collection included a range of items such as t-shirts, hoodies, and sneakers.