I optimize email campaigns for better engagement by focusing on clear subject lines, personalized messaging, and strong visuals that capture attention quickly. I would test different versions of emails through A/B testing to see what resonates most with the audience, such as tone, timing, and call-to-action placement. I also pay attention to segmentation, making sure content is tailored to different audience groups rather than sending a one-size-fits-all message. Tracking open rates and click-through rates helps me understand what is working and what needs improvement. From there, I refine future emails based on data to continuously improve performance.

To improve Meta ad ROI, I would focus on strong targeting, creative testing, and ongoing performance analysis. I would experiment with different ad formats, such as short-form video, carousel posts, and lifestyle imagery, to see what drives the most engagement. I would also refine audience targeting based on interests, behaviors, and engagement data to reach the most relevant users. Monitoring metrics like CTR, conversions, and cost per result would help me identify what is effective and what needs adjustment. From there, I would continuously optimize creative and targeting to improve return on ad spend over time.

I use Depop the most because it aligns with my personal style and the type of fashion I look for. It stays very up to date with current trends while also offering unique vintage and expressive pieces that stand out. I like that it feels more curated and creative compared to other resale platforms, which makes shopping more engaging. It’s also easy to find outfit inspiration since sellers often style their pieces in a way that feels very social media–friendly.