In the first 30 days, I would focus on fast testing content built around what is currently performing best on TikTok. That includes short form videos with strong hooks in the first 2 seconds, lo fi and behind the scenes style content, and creator led storytelling that feels native rather than branded. I would lean into trending formats like photo dumps turned into videos, talking head videos with bold on screen text, relatable POV style content, and quick cuts paired with currently popular sounds. I would also test interactive content such as questions in captions, comment driven follow ups, and green screen reactions to trending topics. Alongside that, I would prioritize UGC style videos from students and creators, repurposing high performing TikToks into Instagram Reels. The goal in the first month would be volume, trend alignment, and learning what resonates most with the audience, then doubling down on formats that drive the highest retention, saves, and shares.

I stay updated with social media trends by being genuinely immersed in them, especially on TikTok. I spend time daily observing what’s gaining traction, how formats evolve, and why certain videos perform better than others. I pay close attention to patterns in hooks, storytelling, sounds, and audience behavior, and I often save, analyze, and mentally break down content that works. Because I’m so active on the platform, I’m usually early to spot emerging trends and understand how to adapt them in a way that feels authentic rather than forced.

I’m drawn to digital marketing because it sits at the intersection of creativity and real impact. I like that small ideas can scale quickly and that performance is visible in real time through engagement, behavior, and feedback. What excites me most is understanding how people actually interact with content and using that insight to shape stories that feel natural rather than forced. Digital marketing constantly evolves, which keeps the work interesting and pushes me to stay curious, experiment, and improve with every campaign.