I would make Saint James Tea consistently visible and approachable by showing up where students already are, both in person and online. Through regular sampling events, partnerships with campus organizations I’m involved in, and authentic social media content, I’d position the brand as a go-to drink for studying, meetings, and everyday campus life. By keeping the vibe genuine, consistent, and community-focused, Saint James would become familiar, trusted, and easy to love on campus.

I would encourage purchases by creating casual, relatable content that shows Saint James as part of my everyday college routine, while clearly mentioning where to buy it. On social media, I’d rotate between quick callouts to grab it on Amazon using my link for convenience and reminders to find it at local stores for easy in-person purchases. By using stories, captions, and on-screen text with clear but low-pressure prompts, I’d make it simple for people to choose the option that works best for them.

I would introduce Saint James to my campus through fun, low-pressure pop-ups in high-traffic areas like the student center or quad, offering free samples and positioning it as the perfect study-break drink. I’d partner with organizations I’m involved in—Business Professionals of America, Student Council, Student Government, and other campus groups—to feature Saint James at meetings, events, and initiatives. By combining in-person sampling with authentic social content, I’d help make the brand feel like a natural part of campus life.