I approach authentic user-generated content by thinking like a real person, not a marketer. I focus on capturing genuine moments without over-staging or scripting them. For me, its small, relatable details: the excitement of unboxing something , a laugh at a small mistake, or the simple satisfaction of using the product. I also make sure the content feels personal, like it could have been shared by a friend, so it resonates naturally with other users instead of feeling like an ad.

For a health-focused snack brand, an effective Meta ad should feel like something you’d actually want to stop and watch in your FYP/feed. I’d show a real person grabbing the snack in a relatable moment. The visuals would be bright and appetizing without looking overproduced, with quick overlay text highlighting the benefits like “high protein” or “low sugar.” A tiny touch of humor or personality makes it feel human, not like a commercial.

I usually start by thinking about how people actually use each platform, not just what I want to post. For TikTok or Reels, I focus on short, visually engaging clips with quick cuts and trends. For Instagram, I lean into more visuals, stories, and captions that feel personal, like I’m talking directly to someone.