A street interview goes viral when it feels authentic, fast-paced, and emotionally engaging. Strong energy from both the interviewer and the person on camera, unexpected or funny answers, and relatable topics (like campus life, dating, or trends) make viewers stop scrolling. Good editing — quick cuts, captions, and music — also helps. On the other hand, interviews fall flat when the energy is low, the questions feel rehearsed, or the topic doesn’t connect to the audience’s interests. People share clips that feel real and make them laugh, think, or say, “That’s so me.”

“What’s your favorite thing about Greek life at Bama?”“What’s one Phi Mu tradition or event you look forward to every year?”“Describe your sorority experience in three words.”

To get students excited to talk about their social lives on camera, keep the vibe casual and fun. Start with easy, playful questions like favorite hangout spots or game day memories to break the ice. Film in familiar places like the quad or a sorority house to make them comfortable, and frame questions around shared college experiences so it feels relatable. Encourage quick, social-media-style answers to keep the energy up, and remind them they’re helping capture real student life. When it feels like a conversation instead of an interview, their personalities will naturally shine through.