TikTok, I believe it is the best way to authentically engage with an audience.

I’d make sampling feel like an experience, not just a giveaway. On campus, I’d target high-energy moments, game days, midterms, and formals, and pair samples with something interactive like a quick challenge, photo moment, or exclusive QR discount to drive engagement. I’d also build a small street team across different student orgs to create authentic, peer-to-peer distribution.Off campus, I’d partner with local coffee shops, fitness studios, and student apartments for pop-ups and “surprise and delight” drops that encourage social sharing. The goal would be to turn each sample into both a memorable moment and measurable reach.

I would show ColourPop products in my get ready with me videos and day in the life vlogs.