I would introduce Saint James to my campus by using social media and student-led events to create an authentic connection. Through Instagram and TikTok, I’d feature real students styling Saint James pieces in everyday campus life, along with a small pop-up or collaboration with student organizations to showcase the brand’s timeless, modern style. I’m involved in fashion and media focused student organizations on campus, where I work on content creation, branding, and creative collaboration skills that would help me effectively introduce Saint James to the campus community.

I have experience creating cohesive content across TikTok, Instagram, and short-form video platforms, adapting the same core idea into formats that fit each audience and algorithm.

I would make AI characters engaging by giving them real personalities, relatable flaws, and human-coded reactions that feel authentic and connect with audiences instantly.