I really appreciate very clear and direct feedback. I usually reshoot or incorporate feedback within 24 hours and resubmit. I feel this allows for the smoothest relationship as a brand-creator partnership

As a medical student creator, I know how important it is for my audience to connect with me and resonate with the study techniques I provide. A huge core of that is being transparent and honest about what is working and what is not for me. This level of honesty has allowed me to partner with select brands that I fully support, and I am able to have high conversions on these videos due to my audience's trust.

For lifestyle content to feel authentic to me, it needs to be obvious that the creator uses the product already in their life and isn't partnering with a brand they wouldn't use outside of the content requirements. As someone who shows my daily "study drink of the day," incorporating Unwell is already a perfect fit.