To make Saint James Tea a recognizable and loved brand on campus, I would focus on consistent exposure and genuine word-of-mouth by bringing it into spaces where students naturally gather. I’d introduce it within Greek life by sharing it at chapter events, social gatherings, and casual hangouts, and I’d also incorporate it into our philanthropy events where there’s already a strong sense of community and positive energy. Pairing these in-person moments with social media content would help create familiarity, trust, and excitement around the brand.

I would encourage purchases by creating social content that clearly shows how and where to buy Saint James, using direct links for Amazon and tagging or mentioning local stores to make it as easy as possible. I’d mix in lifestyle videos, taste tests, and day-in-the-life content with clear calls to action, while also reminding followers they can support local stores, giving people multiple convenient options to purchase based on their preferences.

I would introduce Saint James by creating engaging, relatable content and in-person moments that show how the brand fits into everyday campus life, using social media, word-of-mouth, and fun activations to build interest and excitement. I’m involved in the Sports Business Association and Kappa Kappa Gamma, which gives me a strong campus network and allows me to naturally share and introduce brands within both academic and social communities.