Interview Questions
Hammitt
Social Media Intern - TikTok Focus

How would you describe our Instagram vibe @HAMMITTLA? What elements of our brand aesthetic resonate with you personally?
I’m drawn to how your brand melds thoughtful design with real-world function , handbags that resonate emotionally and practically.
Hammitt
Social Media Intern - TikTok Focus

Describe your experience creating short-form videos. fASHION RELATED?
I have experience creating short-form fashion content, especially through “Get Ready With Me” style videos. I enjoy showcasing outfit choices in a way that feels both stylish and relatable, whether that’s walking through the thought process behind a look, highlighting key pieces, or showing how to style one item multiple ways. I focus on strong visuals, good lighting, and smooth transitions to keep the videos engaging, while pairing them with trending sounds or voiceovers to match the vibe. I’ve found that GRWM videos work well because they not only show fashion, but also create a personal connection by letting viewers in on my routine and personality.
Hammitt
Social Media Intern - TikTok Focus

How do you stay on top of the latest trends? Any go-to pages you follow to see what’s hot right now?
I stay on top of the latest trends by being active on platforms like TikTok and Instagram daily, paying attention to trending sounds, challenges, and formats as they start gaining traction. I also keep an eye on the “For You” and “Explore” pages, since that’s usually where new trends surface first. In addition, I follow creators who are known for hopping on trends early, as well as pages like Later Media, Social Media Today, and TikTok’s own Creative Center, which highlight what’s performing well across different audiences. This helps me not only spot what’s hot but also figure out how to put my own creative spin on it before it becomes oversaturated.