B
She/Her/Hers
Brooke
I am a senior at Washington University in St. Louis studying Marketing and Entrepreneurship. I have a passion for the beauty industry, and was a a Marketing intern at The Estée Lauder Companies this s...
I am a senior at Washington University in St. Louis studying Marketing and Entrepreneurship. I have a passion for the beauty industry, and was a a Marketing intern at The Estée Lauder Companies this summer. I love testing out new products and website features and had a lot of fun collaborating with a member of the User Experience team at ELC.
About Me
Washington University in St. Louis
St. Louis, MO, USA
Skills
Social media marketing
Creativity
Communication
Interests
Beauty
Food
Adventure travel
Interview Questions
NEWNESS
Beauty Advisory Panel
What do you think should change with the current state of social media?
I think partnerships need to be as genuine as possible. Content creators and influencers should not promote a brand, if they do not feel passionate about their products. I also think all brands should be leaning into TikTok, as we have now seen the influence it has over people.
NEWNESS
Beauty Advisory Panel
Where do you consume beauty content?
I subscribe to Women's Wear Daily and read it everyday, but I also get a lot of my information from TikTok and Instagram. Every time I open TikTok, I can count on my feed to show me the most recent viral product or a beauty trend I should be trying. For example, people on TikTok are showing themselves "slugging" their face at night, which involves coating your face in Vaseline. It's crazy how each week there is something new!