The campaign would be centered around actual instances in which students are using Uber: ordering late-night food, getting rides to events, and going from classes or work. These would be replicated through a few interactive stations that emphasize the benefits of Uber One in an entertaining manner. To tie the event into the campus traditions, there could be small touches such as Penn State colors, Nittany Lion images, as well as “We Are…” signs that students can complete on their own (ex. , “We Are… Hungry,” “We Are… Late to Class”). The event could be held in the quad or Olmsted Plaza, which are heavily trafficked areas, in order to really immerse the event in the school while still keeping the focus on Uber and what it has to greatly offer to students.

Each station could also include short interactive experiences such as winning prizes by spinning a wheel for Uber Eats credits, scanning a QR code for exclusive Uber One offers for a limited time, or taking part in a photo opportunity that simulates different situations students might find themselves in, such as “Late Night Study Fuel” or “Running Late for Class.” This could make the experience more engaging and allow students to share the experience on social media while also learning about the benefits of Uber One.

Ayomide Ojowa: ato5137@psu.edu

Aiden Beiler: aib5775@psu.edu

Gideon Ruch: gtr5112@psu.edu

Julian Smith: jzs7315@psu.edu