Interview Questions
Archer
Content + Digital Marketing Specialist

How would you change your content approach when creating for LinkedIn versus INSTAGRAM? Describe how you’d highlight Archer’s value on each platform.
On LinkedIn, the content would focus on the professional value Archer brings to its audience. This platform is ideal for sharing insights on industry trends, thought leadership, case studies, and content that builds credibility and authority.
Archer
Content + Digital Marketing Specialist

Can you walk me through a piece of content you created from scratch? Describe your creative process, the tools you used, and how you ensured it would resonate with your audience.
Creating content for me always begins with the message, what are we as a brand wanting to share with our audience? From there, I consider the branding elements and graphics used for consistency and aesthetic appeal. Tools wise, I use Adobe Illustrato
Creating Forward Studio
Brand Marketing & Creative Intern

why do you want this gig & what do you bring to the table? :)
I would love to have a mentor in this field as I finish my senior year. I bring to the table experience running social media accounts and fresh, gen-z ideas on marketing and branding! :))