In my past gig I typically got more views and increased users by using trending audios and hashtags as well as being up to date on what’s trending among the target audience. For example for one of my gigs, my target audience was GEN Z girls and I was promoting a budgeting app. I would post videos to trending audience talking about how using the budgeting app makes spending money practically free because it’s “girl math” a joke that many college/highschool girls my age loved and it was a hit.

I’m really excited about this gig because it combines two things I’m passionate about, content creation and building healthier lifestyle habits. As a gen z creator as well as college student living with 9 other college girls at cal poly slo, I know how to tailor to girls that want to eat healthy in college but not feel pressure and shame. I love what BitePal is trying to do by helping GenZ be healthy in not only a physical way but a mental way. Eating can be a touchy subject for people my age but I really think this new app would be a fun way to create these healthier habits!

My past experience with content creation comes from running my own startup, ARK Home Services, a window-washing business I launched in San Luis Obispo. I managed all of the brand’s online presence, including creating short-form video content, before-and-after transformations, and customer testimonial-style UGC campaigns. I focused on making authentic, relatable content that highlighted both the quality of our services and the trust our brand was built on. By leaning into storytelling and aesthetics, I was able to engage our target audience, homeowners and property managers, while building credibility and driving bookings. This hands-on experience taught me how to create content that not only looks good but also converts.