I created videos for a Plastic-Free campaign at my previous job, aiming to raise awareness and drive engagement.

What worked was using short, visually engaging clips with clear messaging and compelling storytelling, these performed well on social media, especially when paired with trending hashtags and influencer collaborations. What didn’t work as well was long-form educational content, which had lower engagement unless broken into bite-sized, shareable pieces. I learned that attention grabbing visuals, concise messaging, and strategic distribution are key to making an impact, especially on social media.

I start by importing and organizing footage, audio, and assets in Premiere Pro. Then I would sync audio and video, trim mistakes, and structure the episode.

Next I enhance audio with noise reduction, EQ, and compression and edit video by switching angles, adding branding, captions, and color grading. Review for errors, then export as MP4 or MP3 . Finally, upload to platforms, optimize titles, and promote with teaser clips.

I would create engaging short-form video clips, optimize posts with trending hashtags, and actively engage with the community. Additionally, I’d leverage collaborations, user-generated content, and targeted promotions to increase visibility and reach new listeners.