I would make Saint James Tea a recognizable and loved brand on campus by blending fun experiences with authentic content. I’d host sampling events at gamedays, sorority socials, and Burn Boot Camp classes, showing how the tea fits into a busy, balanced lifestyle. On social media, I’d create eye-catching Reels and TikToks highlighting taste, health benefits, and aesthetic moments—making it feel approachable, shareable, and something students naturally want to include in their daily routine.

I would encourage people to purchase Saint James by creating content that shows how versatile and accessible the pieces are for real life. On social media, I’d post styling tips for gamedays, class, workouts, or brunch, highlighting that the items are available both on Amazon for convenience and at local stores for in-person shopping. I’d make the posts relatable and aesthetic—showing how easy it is to incorporate Saint James into a busy, balanced lifestyle—while tagging the stores and linking Amazon for direct access, making it simple for my audience to shop.

I would introduce Saint James to my campus community by creating fun, shareable experiences that blend fashion and lifestyle with Ole Miss culture. For example, I could host a ‘Gameday Style’ pop-up or a brunch event with friends showcasing Saint James pieces in real-life settings. I’d leverage my sorority and my role as a NASM-certified personal trainer at Burn Boot Camp to engage both students and young women who value style, fitness, and a balanced, busy lifestyle, making the brand feel authentic and aspirational.