I stay up to date on Instagram and TikTok trends by actively using the platforms with intentions. I pay attention to recurring formats, sounds, and creator styles on my For You and Explore pages, save trends that are gaining traction, and think about how they could be adapted for different brands. I also follow creators and brands that are early to trends and experiment with content myself.

I am drawn to influencer and social media marketing because it is where creativity and connection come together in real time. I love the idea of telling a brand's story through people. It is so wonderful to see how creators interpret a product in their own voice and how that content can bring emotion, nostalgia, and conversation. Influencer marketing feels less like advertising and more like community-building, which excites me most about it. Candier especially stands out to me because the brand leans into personality, humor, and feelings, qualities that translate so naturally to social and creator-led content. From PR boxes to TikTok trends, I am excited by the process of turning a product into a moment people want to share. Whether it's brainstorming gifting concepts, tracking creator outreach, or creating content for IG and TikTok, I enjoy both the creative ideation and the behind-the-scenes organization that make campaigns successful.

I think the idea audience for a tanning helper app like Sunkissed is Gen Z and Millennial women, especially those who care about skincare, aesthetics, and their time outside like beach goers, vacation planners and content creators who want a perfect tan. To catch their attention, I would lean on relatable and aesthetic content like a hot girl walk but getting the tan in or glow-up routines.