My approach is to stay organized, proactive, and genuinely relationship-focused. I keep a clear system for tracking deliverables, timelines, and communication touch points so nothing slips, and I tailor my communication style to each creator so it feels personal and not purely transactional. I also try to anticipate needs before they come up, whether that’s sending reminders, clarifying expectations early, or flagging potential issues before they become major problems. At the core, I treat creator relationships like real partnerships: consistent communication, mutual respect, and making it easy for them to do their best work.

By being active in multiple online communities! Scrolling, commenting, starting conversation, etc!

Okay, this snack did not stand a chance in my house. I opened the bag “just to try it” and next thing I knew it was gone and I was looking around like… who did that? Super tasty, perfectly addictive, and now I need to buy like three bags at a time.