One brand that’s really crushing it right now on TikTok and Instagram is Glossier. They’ve mastered the art of community-driven content by showcasing real people and everyday beauty routines, making their audience feel seen and heard. Their content feels authentic, inclusive, and effortlessly stylish—which creates a strong emotional connection that keeps people coming back. Plus, they stay on top of trends without losing their unique voice.

I’m new to running formal social media campaigns, but I’ve gained hands-on experience creating engaging, authentic content that resonates with my audience. I’m eager to apply my creativity and understanding of trends to develop coordinated content that highlights your brand in a fresh and relatable way.

If I were in charge of making Robin go viral, my first move would be to tap into authentic, relatable storytelling that shows how Robin makes life easier or better in real, everyday situations. I’d create short, punchy videos featuring real people—like busy moms, students, or young professionals—using Robin in fun or unexpected ways, leveraging trending sounds and challenges to boost shareability while keeping it genuine and engaging.