https://www.tiktok.com/@_beautywitbrit?_r=1&_t=ZT-926E5MLShZX

When it comes to wellness and beauty, I think the strongest platforms are the ones where people naturally go to discover routines, transformations, and real-life results. For me, that’s primarily:

1. TikTok – This is the #1 platform for discovery. Short-form, relatable content performs extremely well here, especially tutorials, GRWMs, product tests, and “face-to-face” girl-talk style videos. TikTok is where products go viral because people trust raw, unpolished reactions.

2. Instagram – Perfect for visual storytelling and aesthetic appeal. Reels, carousels, and story sequences allow me to blend education with lifestyle — especially for skincare, haircare, body-care, and wellness routines. IG also gives brands longevity through saved posts, pinned content, and clean visuals.

3. YouTube Shorts / YouTube – Great for longer educational content and more in-depth reviews. Wellness and beauty customers often want detailed breakdowns, ingredient info, and routine-style videos, and YouTube is ideal for deeper trust-building.

4. Pinterest – Highly underrated. It’s a search engine for beauty and wellness inspiration — mood boards, routine ideas, before/afters, and product flat-lays drive long-term traffic and conversions. Content lives forever on Pinterest.

5. TikTok Shop & Instagram Shop – Not exactly platforms, but extremely powerful for beauty. Shoppable content on these platforms shortens the customer journey from “this looks good” to “I just bought it.”

Across all of them, the common thread is authentic, lifestyle-driven content — people don’t want ads, they want real routines, real results, and real creators they can trust.

For me, authenticity starts with real life first. I create beauty content the same way I talk to my homegirls — honest, soft, and rooted in my actual routine. Instead of forcing a script, I show the product in moments I truly use it: getting ready for clients, running errands, packing for a trip, doing a quick self-care reset. Those natural lifestyle moments always perform better because people can feel when it’s real.I also focus on texture, reaction, and results, not just aesthetics. I let people see how a product melts into my skin, how my hair responds, or how my routine actually fits my day. I talk through the why — why I grabbed it, why it works, why it’s worth the hype. And I always include relatable commentary so viewers feel like we’re friends on FaceTime and not watching an ad.To keep engagement high, I mix in conversation-based hooks, ask questions, and encourage my audience to talk back. That creates community instead of just content. My goal is to make beauty feel achievable, natural, and a part of self-care — not a performance. When the storytelling is genuine, the audience connects, and the brand message lands naturally.