As a consumer, brand content immediately turns me off when it feels forced, overly salesy, or disconnected from real life. If a post looks like an obvious ad with no personality, no storytelling, and no understanding of the audience, I lose interest quickly. I’m also turned off by content that jumps on trends without intention, overuses buzzwords, or makes exaggerated claims without showing real results. Authenticity, clarity, and relevance matter—if the content doesn’t feel honest or human, it’s hard to trust the brand.

If I had one week to introduce FORAH to young professionals, I’d focus on lifestyle-driven, trust-building content that fits seamlessly into their daily routines.I’d start with short-form videos showing real use moments—morning “get ready for work” routines, commute-friendly skincare, and outdoor lunch breaks—to position FORAH as effortless protection for busy, on-the-go lives. I’d pair that with quick educational clips explaining why daily sunscreen matters, even on cloudy days or indoors, using simple, non-preachy language.To drive engagement, I’d use conversation starters like “Do you wear sunscreen every day?” and “Office day or outdoor day—either way you need this,” encouraging comments and saves. I’d also collaborate with a few micro-creators who reflect young professional lifestyles—wellness, fitness, travel, and fashion—to create a cohesive, aspirational rollout that makes FORAH feel modern, essential, and naturally powerful within just one week.

I’d describe FORAH as a clean, powerful skincare brand that feels deeply connected to nature. It’s raw and intentional—formulated to protect and nourish your skin using inspiration from the mountains, rainforests, and the sea. It gives “effective but grounded,” like skincare that actually works while still respecting natural elements and the skin barrier, especially for everyday wear and outdoor living.