“I have extensive experience creating beauty and lifestyle content — both as a licensed master cosmetologist and as a full-time content creator. I’ve worked with a range of brands across haircare, skincare, wellness, and lifestyle, producing everything from UGC videos and tutorials to product reviews and aesthetic lifestyle shoots. Because I’m hands-on in the beauty industry, I understand what real clients and everyday consumers are looking for — which helps me create content that feels genuine but still visually appealing. My goal is always to show products in real-life moments: behind the chair, during self-care routines, or while I’m traveling. That balance of authenticity and aspiration has helped me build trust with my audience and create content brands can repurpose confidently across platforms.

For me, natural yet polished content starts with authenticity — I always think about what feels real to me first, then I layer in the polish. Whether I’m filming at home, in the salon, or traveling, I want the vibe to feel like a genuine moment my audience could see themselves in. I pay attention to lighting, framing, and clean visuals so it looks elevated, but I keep the energy conversational — like you’re just hanging out with your homegirl. I’ll leave in small laughs or real reactions because that’s what makes people connect. I believe the best content feels effortless to watch, but you can tell thought and intention went into every detail behind it.

For Friendsgiving, I’d create a cozy, lifestyle-style video that really captures that moment of connection with friends. I’d start with everyone gathered around the table, laughing and plating desserts, then show how I bring out Whipnotic as the finishing touch — that perfect swirl moment that makes everyone go ‘wow.’ I’d include a soft voiceover where I talk about how Whipnotic makes hosting easy but still special — like, ‘it’s the little things that make Friendsgiving sweeter.’ It’s not just about showing the product; it’s about showing how it fits naturally into real moments of joy and togetherness.