I'm consuming the latest trends on TikTok daily, auditing my analytics and seeing what content is performing the best, searching key words and using SEO on every video to drive further engagement when sharing a trend.

I would create content surrounding the value add of the brand and the product through storytelling that makes the consumer want to be a part of the community and receive the benefits of vegan beauty products. Leading with the "why" behind being a vegan beauty brand and how that is transformative to your skin and your life.

Product teasers are a huge way to drive an online community to be excited for a new product launch. People want to know what is happening behind the scenes and the slow reveal creates true excitement. I would do this by creating multiple videos showing the product and how it clearly benefits my beauty routine and the reason why it's a must have for the community.