Interview Questions
Sarah Akram Skincare
Social Media Specialist for Luxury Skincare

What strategies do you use to convert social media views into website sales?
Clickable bio link Use a single landing page or link-in-bio tool e.g., Linktree, Beacons that directs viewers to products, collections, or offers. Clear value proposition: Make sure your profile communicates what you sell and why it’s worth buying. Highlight stories and pinned posts: Showcase best sellers, promotions, or customer testimonials.
Sarah Akram Skincare
Social Media Specialist for Luxury Skincare

How would you create a Reel that attracts luxury skincare customers?
Target affluent, skincare savvy customers who value premium ingredients, results, and experiences. Focus on their desires glowing skin, self-care rituals, status, and expert-backed products. Hook in the first 3 seconds Start with a visually striking image or statement, e.g., Transform your skin in 7 days with this rare elixir Use aspirational storytelling: Show the lifestyleluxurious textures, spa-like rituals, and elegant packaging. Highlight benefits, not just features: Instead of “Contains hyaluronic acid,” show “Skin looks plump, radiant, and hydrated instantly.”
Guy shel youutbe
YouTube Channel Growth Specialist

What SEO tactics would you apply to optimize video discoverability?
Focus on long-tail keywords: These are more specific and often less competitive (e.g., instead of “fitness,” use “at-home HIIT workout for beginners”). Analyze competitors: Look at top-performing videos in your niche and see what keywords, tags, and titles they use.








