I would lead sampling by turning it into an experience rather than just a handout. On campus, I’d host pop-up tables near high-traffic areas where students can swatch trending shades, get quick shade matches, and scan a QR code for tutorials, discounts, or giveaways. I’d encourage participation through mini challenges like “pick your vibe” or “5-minute glam” using sampled products. Off campus, I’d partner with local cafés, gyms, or boutiques to include ColourPop samples in tote drops or event collaborations, and create social incentives like “post your swatch for a chance to win.” By combining hands-on interaction, social media engagement, and community partnerships, sampling becomes memorable, shareable, and fun rather than transactional.

I would engage my audience by creating authentic, trend-driven content that shows how ColourPop products work in real life. Through short-form videos, quick tutorials, and before and after looks, I’d highlight pigmentation, versatility, and affordability. I would emphasize ColourPop’s inclusive, fun approach to makeup that encourages creativity without pressure.

I love ColourPop because it offers highquality, highly pigmented products at an affordable price. The brand stays on trend while remaining inclusive and accessible, making it easy to experiment with makeup and express creativity without sacrificing performance.