What do you think most brands are doing wrong in regards to their content strategy?
In regards to reaching younger (Gen-Z) audiences, brands are typically very late to trends weather on Tik Tok or Twitter. While it is understandable that brand want to maintain an image and content should go through a thorough screening process, this process creates a delay between trends and consumers, especially in the current environment where trend cycles live and die so quickly. Furthermore, this delay prevents the brand from engaging with social media users in a relatable way. The most successful brands, in my opinion, will engage with their audience with a genuine voice and react like a real person, instead of a corporate account.
Margin
Business Development Intern
If had a magic wand and could Margin in one store anywhere in the world that would most benefit the brand where would you put it?
Target is an intersection for both beauty and convenience. By placing a beauty brand in Target, there is increased exposure to new audiences and increased brand recognition. This will increase sales and increase brand "buzz."
Quivr
Product Development Focus Group
In one sentence, how would describe your digital identity, across different platforms?
College girl that enjoys fashion and beauty while enjoying experiences with her friends.