"Youth for ___ " is a creative campaign series that highlights influencers and their passions. In order to connect to Gen-Z, brands should be 1) bold, 2) vocal, and 3) relatable. Instead of being another makeup company that does influencer marketing, Youthforia can stand out by featuring the "why" behind the "who." For example, Ashley Alexander talking about AAPI empowerment, Lexi Hidalgo talking about animal shelters, or Jenn Im talking about mental health. This gives the influencers a platform as well to relate to their audiences, thanks to Youthforia :)

@quirk.money Quirk is a fintech startup that personalizes and demystifies personal finance for Gen-Z. I joined as the first hire to craft their brand and social strategy. I designed their first assets, utilized relatable memes, and collaborated with personal finance influencers to appeal to their target audience!

Peacock can show up by integrating into the "regular lives" of college students -- having activations during finals week, during gamedays, helping them out with supplies, promoting mental health, etc. in accordance with new shows coming out. By integrating with the student lifestyle on campus, Peacock can be the "go-to" for dorm movie nights, study sessions, or a way to destress.