A college holiday moment I’m really excited for is that feeling right after your last final when you walk out of the classroom and everything suddenly feels lighter. Campus looks a little cozier, people are in better moods, and everyone is finally free to enjoy the season. I love grabbing a festive drink with friends, taking a break from studying, and getting ready for holiday parties or events after a long week. It’s that mix of relief, excitement, and celebration that makes the holiday season in college feel so special.

For beauty content, I find TikTok and Instagram the most effective. TikTok is amazing for quick, real-time videos like GRWMs, routines, and wear tests. The algorithm also makes it easy for new audiences to discover your content, especially when it feels authentic. Instagram works well for building a more polished look through Reels, photo sets, and Stories. It lets you show both the aesthetic side of beauty and the behind-the-scenes moments. Together, both platforms make it easy to connect with people, show results clearly, and create a community around beauty content.

I would capture long-lasting makeup moments by filming my real finals week routine, not something staged. I’d start with a quick GRWM while I’m rushing to an early study session, showing myself applying the SACHEU Eyeshadow STAY-N and Lip STAY-N. Throughout the day, I’d record little check-ins during the moments every college student relates to—being camped out in the library, grabbing last-minute coffee, walking to class half-asleep, and taking study breaks with friends. The idea is to let the camera follow my actual day so viewers can see how the makeup truly holds up through stress, sweat, and long hours on campus. At night, I’d show the final clip where my makeup still looks bomb after a full day of studying and maybe even a holiday event. By catching those real, chaotic, funny finals moments, the video would feel authentic and highlight how the products actually last from morning to night, which is exactly what students need during finals week.