On campus, I’d host interactive pop-ups where students could try different products, like a “Guess the Eyeshadow Shade” game or a mini DIY makeup station where they can mix looks and take photos. Off campus, I’d leverage social media with fun, shareable content like “ColourPop Challenge” reels, tutorials, or unboxing videos, encouraging followers to try products and tag friends. My goal would be to make sampling feel fun, hands on, and social, so people leave excited to experiment and share their own ColourPop looks.

I would engage my audience by creating fun, relatable content that shows ColourPop products in real life, shareable moments. For example, I could make quick “get ready with me” tutorials, swatch challenges, or bold eyeshadow transformations that highlight their insane color range. I’d also leverage trends, like duets or TikTok challenges, and host interactive content, polls, Q&A’s, or mini giveaways to my residents to make my audience feel involved and excited to try ColourPop themselves.

I love ColourPop because it’s fun, affordable, and makes experimenting with makeup feel totally accessible. The eyeshadow colors are insane, the range is endless and perfect for trying bold, creative looks. Plus, the brand feels inclusive and trend forward, so there’s always something new to play with and share!!