I spend most of my time on TikTok because the algorithm, especially the For You feed, consistently delivers content I actually enjoy, which makes the platform feel personal and intelligent. Traction also comes faster there than anywhere else, so experimenting and gaining momentum feels accessible even when you're starting small. The setup is simple, video-first, and hard to get wrong, which lowers the barrier to posting often and learning as you go. Tools like TikTok Analytics help me quickly see what works, when people are watching, and how a video starts to spread, giving clear clues without feeling overwhelming. And honestly, the ease of the algorithm and the chance to gain traction make creating content feel exciting, fast, and motivating.

I keep engagement strong by checking what performs best and posting when my audience is most active, using Facebook and Instagram analytics to guide timing and content choices. I adapt one idea into each platform’s favorite format, like short videos or relatable images, instead of copying and pasting the same post everywhere. I use simple hooks like polls or questions on Instagram Stories to invite quick interaction, and I reply to comments early to build momentum. I lean on clear storytelling, easy-to-read captions, and sharing posts with smaller trusted groups to spark the first wave of engagement before it spreads wider.

When diagnosing cross-posting issues, I first check exactly where it fails and whether it’s for all posts or just certain formats. Then I make sure Instagram and Facebook are properly connected in the Account Center and have the right sharing permissions. I test sharing manually versus using auto-share, because some formats or settings, like Reels audio restrictions or collaborator posts, don’t always carry over. I’ll also try another device or Wi-Fi to rule out app or network problems, and I track what works so I can apply the simplest fix first, like updating apps or reconnecting accounts, before going deeper.