I think Instagram and TikTok are the most effective platforms for beauty and wellness products. Instagram is great for building a visually cohesive brand, sharing high-quality imagery, educational carousels, and influencer collaborations that highlight product benefits. TikTok, on the other hand, is perfect for short-form, authentic content that taps into trends, behind-the-scenes moments, and user testimonials—helping products feel approachable and shareable. Together, these platforms allow a brand to showcase both aspirational storytelling and real-life relatability, which is key in the beauty and wellness space.

To highlight both natural materials and comfort, I would create content that blends education with lifestyle storytelling. For Instagram and TikTok, I’d showcase close-up visuals and ASMR-style clips that emphasize the textures, softness, and natural fabrics, paired with captions that explain the health and sustainability benefits in an approachable way. I’d balance this with lifestyle shots and UGC that show women feeling confident, relaxed, and comfortable in everyday moments—making the lingerie feel not just beautiful, but essential to wellness. Influencer and UGC collaborations would focus on authentic testimonials where creators share how the pieces make them feel, reinforcing comfort and health in a relatable voice. By combining aesthetic storytelling, clear messaging about non-toxic materials, and authentic voices from the community, I’d create a content strategy that feels both aspirational and grounded in wellness.

To create engaging content for U.S. middle and high school students, I would focus on making learning feel relatable, interactive, and useful. I’d use a casual, approachable tone that mirrors the way students actually talk online, weaving in trending sounds, memes, and cultural references that make academic topics feel less intimidating. I’d design content around quick, bite-sized study tips, fun challenges like “Can you solve this problem in 10 seconds?”, and motivational posts that help students push through tough assignments. I’d also highlight peer-to-peer moments, where students share hacks or relatable struggles, since this helps build authenticity and trust. By blending schoolwork with humor, interactivity, and encouragement, I’d create content that not only drives engagement but also shows students that Brainly is a supportive, go-to resource in their everyday academic journey.