One of my favorite UGC-style campaigns I led was while managing local marketing and social media for Kay Jewelers Oxford. I wanted to make fine jewelry feel more approachable for college women, so I started a series called “Everyday Elegance” that highlighted classic, wearable pieces like hoops and dainty necklaces. I filmed short, aesthetic videos in-store featuring real customers and coworkers styling their favorite pieces instead of using polished studio shots. The UGC-style content instantly performed better—people loved seeing familiar faces and how the jewelry looked in real life. It helped drive traffic both online and in-store, especially around holiday promotions. Around the same time, I created a viral-style TikTok for Not Your Mother’s Haircare, blending product education with a “get ready with me” format. It felt organic, fun, and relatable, showing how I actually use their volumizing line day-to-day. That video performed above average for engagement and ended up being reposted by their brand page. Both experiences taught me how authentic, real-world content can outperform traditional ads and genuinely connect with audiences when done with personality and purpose.

I’d approach launching Moms In Legendary Form on TikTok Shop and Meta by creating a campaign that feels bold, empowering, and relatable to modern moms. My goal would be to position the supplement as the go-to “legendary mom” boost—something that fits naturally into busy routines but makes women feel strong, confident, and unstoppable. I’d lead with three creative angles—performance (“Mom Mode: Activated”), beauty and energy (“Glow + Go”), and empowerment (“Strong Is the New Sexy”)—testing each through static ads, UGC videos, and landing pages to see what resonates most. I’d recruit around 25 authentic MILF creators who genuinely embody the brand, giving them freedom to share fun, real content like morning routines, gym clips, or “how I survive the chaos” moments. From there, I’d build out ad visuals, catchy TikTok hooks, and clean landing pages that highlight transformation stories and real benefits. Beyond just ads, I’d grow a community—something like a “MILF Club”—where creators and customers can connect and share progress. I love projects that blend wellness, storytelling, and strategy, and I’d bring the same creativity and hands-on energy I use in my own brand work to help make this launch a standout success.

yes!