First I’d build a strategy based off your brand goals, content pillars, etc. Then I’d open Notion (or Canva) and create a calendar with a balance of trust building, shareable, and engaging content

Dunkin Donuts with relatable and humor based content with real people. It’s completely different from the aesthetic feed of competitors and makes the brand likeable and the content extremely sharabke

With strong visual hooks, fun editing, and engaging in the comments and keeping the conversation going!