https://www.instagram.com/brianna_cardis/reel/DR4ftGTDqV2/

I approach relaunch content by really leaning into the story of the scent. I love creating detailed, close-up shots that visually match how the perfume smells, using fruit, textures, lighting, and movement to bring the fragrance to life. For fruit scented perfumes especially, I’ll incorporate real fruit and tactile detail shots so viewers can almost imagine the scent through the screen. The goal is to make the relaunch feel exciting, elevated, and sensory while still feeling authentic and relatable.

I’ve created UGC content for beauty and fragrance brands including Bubble Skincare, Thayers, Athena, and Shay & Blue, producing assets that were used across paid ads and organic social. I have a strong passion for fragrance and actively keep up with scent trends, gourmand fragrances are especially having a moment right now. I love highlighting texture, mood, and storytelling in my content, and I’m personally drawn to scents like Lush Super Milk, Lush Sticky Dates, and Kayali perfumes, which reflects the direction I naturally gravitate toward when creating authentic fragrance content.