Tik Tok and Instagram

I create content that stands out for a retail brand by combining trend awareness, storytelling, and audience psychology. In my role running the Instagram pages for Tennessee State University Counseling Services and Health Services, I design flyers, reels, and posts using trending sounds, timely visuals, and platform-specific features to capture attention while still delivering meaningful messaging. I focus on what stops the scroll—clean visuals, relatable hooks, and culturally relevant trends—then pair that with clear calls to action. My clinical background also gives me an advantage because I understand behavior, motivation, and emotional engagement, which helps me create content that feels authentic and resonates rather than feeling overly promotional. Whether it’s a flyer, reel, or campaign, I aim to create content that feels current, relatable, and aligned with how people actually engage online.

One resource BBG could provide my club members is structured, accessible wellness programming that supports both mental and physical fitness. In my role as the Student Success Liaison at Tennessee State University within the Counseling and Health Services department, I design and coordinate wellness initiatives that help students build consistency, emotional regulation, and healthy routines while balancing academics and life stressors. This work directly intersects with BBG’s mission, as movement, accountability, and community are powerful tools for mental health and overall student success. BBG resources—such as guided challenges, wellness education, and community-driven fitness experiences—would complement the support I already provide on campus and help students strengthen resilience, discipline, and self-care in a sustainable way.