My strategy for creating content for a brand like Ello starts with blending aesthetic appeal, product functionality, and real-life relevance to the audience. With my background in content creation, social media marketing, and brand promotion for lifestyle and sports brands, I approach UGC by first identifying what the viewer needs from the product — in this case: leakproof reliability, trendy design, and ease for on-the-go summer moments. To bring that to life, I’d build a short, story-driven concept around a specific summer setting — like prepping a refreshing drink in the Oasis Tumbler before heading to the beach or a poolside workout. I’d highlight key features naturally through visuals and voiceover while keeping the energy fun, upbeat, and TikTok or Reels-friendly. My focus would be on relatability and creating something that not only looks great but feels shareable and authentic — because that’s what converts in paid and organic content alike.

https://www.canva.com/design/DAGPqVvk028/LLwLyHYWs9RwrWIUTb_TDg/edit?utm_content=DAGPqVvk028&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

When promoting a product like Ello, my focus is on highlighting both its functionality and the unique features that set it apart from other tumblers. I’d showcase what today’s consumers care about most — a design that’s leakproof, durable, stylish, and travel-friendly. To bring the content to life, I’d add a vibrant, seasonal twist by creating a summer-ready flavored water in the tumbler using healthy juices and water enhancers. This not only demonstrates Ello’s ability to keep drinks cool all day, but also positions it as the perfect companion for warm-weather hydration with a fun, wellness-forward vibe.