A bunch of guys at a party are chugging beer, but instead of chugging beer, he chugs the cereal, and the guys around him are going hysterical and feeding into this moment. At the end, they start screaming and dancing with the ad ending in the company logo.

Athletes are for sure the best target audience for this product. I attend Davidson College, a higher educational institution with 40% of the student body being athletes. I would best reach out to them in social settings or through social media.

I am a college student, which helps me learn about current trends that my peers are engaging with. That can help me decide what content would be humorous, connecting it all back to fitness.