With $0 and one week, I’d focus on creating curiosity, peer-to-peer hype, and social momentum around Cocomelt. I’d start by organically introducing it within my own circles—friends, teammates, and classmates—by bringing it to high-traffic moments like post-practice hangouts, study sessions, or dorm common areas. When people naturally ask “what is that?”, that curiosity becomes the entry point for conversation.

I don’t have direct experience building or managing a formal ambassador program, but I understand how ambassador communities function and what makes them successful. Through being involved on campus and around student organizations and athletics, I’ve seen firsthand how peer-led promotion, authenticity, and consistency drive engagement.

I would create content that feels organic, relatable, and rooted in real student life rather than overly polished or “ad-like.” Trends move fast on campus, so I’d lean into short-form video using trending sounds, humor, and quick hooks that reflect everyday moments students actually experience—like getting ready after practice, late nights in the library, or dorm-room routines.